The best travel mix - we juggle
We work with Individuals, FIT, Groups of Tour Operators, clubs, incentives, leisure, business etc. - the segmentation is diverse and some segments seem incompatible at the first appearance. A "technical" view in the yield management system is usefull, but often does not bring the desired success.
Somtimes it is usefull to join several segments in one contingent, but you also have the case of several contingents attributed to one project. Why is it, that a slot, a route, a charter, a package is not running? A hotel, a department, a destination is not profitable? In public transports deficits are higher than usually?
The figures must be interpreted and questioned. The average rate important for our suppliers. The rooming rate or the seat load factor. How we can improve this rates with our activity? We start at zero and we'll interrogate normatively, theoretically and empirically.
Exemple: The airline XY offered a seasonal flight to a combination of 2 islands (triangular flight). After some time they stopped the project. Was the analyze correct? Were the clients on the 2 islands compatible? Would it be better to try a combination of Guadeloupe and Martinique eg? It is not very usefull for the German or English market, when there are no direct flights to the French West Indies. How we can contribute to improve this fact?
Exemple: The hotel does not want to take any groups, as the customer does not want to pay a deposit on confirmation and the degree of realization is too low for groups. Why not take a calculable risk and work with sales reports, get information about the organizer and try with an open dialogue? We also have to contribute to a better understanding of the group market. When 80 % of our reservations are late cancelled, we won't
create confidence. We have to ask the clients eg for periodic announcement of the booked groups.